I’ve been thinking a lot lately about where the teams I work with are on the scale from design literacy, to fluency, to mastery. I don’t mean can they talk design, I mean, how close are they to understanding the differences between good and bad design? What steps will it take to move these teams closer to mastering design to deliver great experiences?
One of the most effective tools for moving teams from literacy to fluency — getting them to the point where they can see the differences between design that will work for users and design that won’t — is usability testing.
Sometimes teams just need a tiny nudge to make better design decisions. To level up their understanding of their users. To so something about elements of a product or a service that are frustrating to users.
Sometimes, that nudge comes from a product manager or a sales ops person or a customer service rep. But this time, the nudge can come from you. This tiny book of steps and tips that makes learning from users feel simple and obvious. Like anybody can do it.
In 11 steps, your teams can work with subject matter experts and other users to collect data on the usability of their work in every sprint and all along the development path.
This 32-page, 3.5 x 5-inch book includes a quick checklist to help you know whether what you’re doing will work.
The covers are printed on 100% recycled chipboard. The internal pages are vegetable-based inks on 100% recycled papers. The Pocket Guides are printed by Scout Books and designed by Oxide Design Co.